I-MOS Redefining how marketing organizations are built
2026
Unlocking Creator Power in Retail Media
2026
The next phase of marketing isn't just about better campaigns, it's about creating better systems while retaining what makes Marketing distinctly human. The work in this section sits at the intersection of AI, brand strategy, and organizational design. I co-built the framework that redefines how marketing organizations should be structured in an AI-first world, and designed the MBA course that teaches it. Furthermore, on the media planning side, I led the research that maps where retail media and influencer management platforms are headed. This is the work that doesn't exist anywhere else.