BRAND AND GTM STRATEGY

Twelve years of leading omnichannel campaigns, product launches, and GTM strategies across the US, Asia, and Europe, for brands like Hershey's, Anheuser-Busch, Facebook, Levi's, and Häfele. The work here spans repositioning, cultural platform-building, new product GTM, and consumer insight-led brand strategy. Every case starts with the insight that everyone else missed and ends with measurable business impact.

Hershey's HAPPY AT HOME
2021
The Michelada GTM
2019
Facebook More Together
2022
Häfele Brand Campaign
2024
Estrella Salud Your Star
2019
Levi's 'I Shape My World' Campaign
2022
Stella Artois Hotel Artois
2020