Travel stopped in 2020. Stella Artois, a brand built on adventure and jet-setting, needed a new way to bring the world to its consumers and remain relevant on International Beer Day.
We asked Twitter users to order a Stella in any language other than English using Twitter's new Voice Tweets feature, a campaign first for the platform. From Flemish to Japanese to Klingon, Stella went global without taking a flight.
The campaign delivered a +2,100% increase in brand mentions compared to the day before, with more than 25 different languages represented in consumer tweets. A platform-first mechanic that turned a COVID constraint into a creative advantage.
We asked Twitter users to order a Stella in any language other than English using Twitter's new Voice Tweets feature, a campaign first for the platform. From Flemish to Japanese to Klingon, Stella went global without taking a flight.
The campaign delivered a +2,100% increase in brand mentions compared to the day before, with more than 25 different languages represented in consumer tweets. A platform-first mechanic that turned a COVID constraint into a creative advantage.
