Travel is at the heart of the Stella Artois identity. In 2020, it came to a complete stop. Rather than pause the brand or run a generic lockdown campaign, we asked a different question: what if we brought the hotel experience home?
Hotel Artois gave cooped-up Americans a genuine luxury experience without leaving their front door. Doorside contactless check-in with a personalized itinerary and minibar. A wake-up call from Liev Schreiber. Room service recreated by Eva Longoria with local chefs. A personal concierge in the form of Blake Griffin. One-on-one virtual high tea with Andy Cohen. Reservations opened on a rolling basis via a booking portal, with periodic hints and tweets telling followers when spots would drop, driving repeat engagement throughout the campaign window.
Hotel Artois gave cooped-up Americans a genuine luxury experience without leaving their front door. Doorside contactless check-in with a personalized itinerary and minibar. A wake-up call from Liev Schreiber. Room service recreated by Eva Longoria with local chefs. A personal concierge in the form of Blake Griffin. One-on-one virtual high tea with Andy Cohen. Reservations opened on a rolling basis via a booking portal, with periodic hints and tweets telling followers when spots would drop, driving repeat engagement throughout the campaign window.
Part of the "You're Never Too Far From The Life Artois" summer platform - the idea being that a Stella in hand is all it takes to get to the Life Artois, even from your couch.
I designed all the campaign collaterals from scratch- logo, website, videos. Animation and motion design weren't in my toolkit going in. I learned them overnight to get it done.
Covered by Marketing Dive, Business Insider, and BizBash.
I designed all the campaign collaterals from scratch- logo, website, videos. Animation and motion design weren't in my toolkit going in. I learned them overnight to get it done.
Covered by Marketing Dive, Business Insider, and BizBash.
Hotel Artois Website
